Course curriculum

  • 1

    Chapter #1 - Introduction

    • Introduction to the Course
    • Quick Overview of Instagram
    • Online Advertising Basics
    • What are Instagram Ads
  • 2

    Chapter #2 - Setup, Planning & Strategy

    • Introduction to Chapter #2
    • Planning Your Budget, Ads & Strategy
    • Getting Started With Your Ads Manager
    • Campaign, Ad sets, Ads
  • 3

    Chapter #3 - Designing Ads

    • Introduction to Chapter #3
    • Instagram Ads Dimensions
    • 6 Secrets to Writing Great Ad Copy
    • Where to Find Free Stock Images and Videos
    • Using Free Tools to Design Ads
    • Using Paid Tools to Design Ads
  • 4

    Chapter #4 - Different Types of Ad Objectives

    • Introduction to Chapter #4
    • Objective #1 Awareness
    • Objective #2 Consideration
    • Objective #3 Conversions
    • How to Successfully Combine Different Strategies
    • Setup Ads From Instagram App
  • 5

    Chapter #5 - Optimize & Scale

    • Introduction to Chapter #5
    • A/B testing Your Ads
    • Bidding Strategies
    • Tracking Conversions and Calculating ROI
    • Advanced Strategy #1 - Drive More Organic Engagement With Ads
    • Advanced strategy #2 - How to Successfully Promote a Giveaway
  • 6

    Chapter #6 - Bonuses, Resources & Tools

    • Adobe Lightroom Presets
    • Write Better Ads With My Ads Template
    • Bonus Lesson: How to Sell Your Newly Learned Instagram Knowledge and Get Clients
    • Bonus Lesson 2: Common Mistakes Beginners Make With Instagram Ads
    • Congratulations!

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Learn how to run profitable advertisement campaigns on Instagram.

  • $399.00

    The Complete Instagram Advertising Course

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